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Rewarding excellence in the ADI market

The Intelligent Instructor Awards Sunday, 6th October 2019, a brand-new event recognising and celebrating the achievements of the very best instructors, schools and suppliers within the ADI industry. Held on the evening immediately after the ADINJC & Intelligent Instructor Conference & Expo’19, at the same fabulous location, the Heart of England Conference and Exhibition Centre, Coventry, it’s the ADI networking event of the year!

A welcome drinks reception leads onto a three-course gala dinner, which is followed by the awards presentation. The celebrations and networking continue into the early hours, aided by the live band and post-awards entertainment. At midnight, transport will be arranged to take guests back to nearby hotels. This will be the ‘Oscars for the ADI industry’, which the market so richly deserves.

250+ guests are anticipated to join in the celebrations on the evening. All shortlisted award entries, the very best instructors, schools and suppliers from across the UK, will be encouraged to attend, as too the 650+ delegates and 40+ exhibitor suppliers from the days’ conference and expo. Key industry figures, including our valued sponsors and their guests, will make the night’s audience a unique blend of the industries finest. This event will be the biggest and best ADI awards ceremony, never seen before on this scale!

It will provide a perfect platform for industry suppliers to network with existing and prospective clients, making connections and building relationships. Sponsors can entertain clients and/or staff, extending their hospitality to enhance those relationships further. So, save the date – Sunday, 6th October 2019, book your place now. For table bookings, if you would like an invoice raised, please email 

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Key dates

15th July 2019 – Shortlist announced

6th October 2019 – Awards ceremony

Awards Evening Schedule

19:00 Drinks reception
20:00 Three-course dinner
21:15 Awards presentation
22:00 Live entertainment
01:00 Carriages

Live Entertainment

Hailing from the North West – The Audiotones are an incredibly versatile function band performing hits spanning multiple decades.

With each member of the band having performed with many highly respected artists such as Paul McCartney, Elton John and The Temptations to name a few, The Audiotones not only perform, but entertain to the highest standards priding themselves on their meticulously crafted sets and expert musicianship. One of the most adaptable band’s in the north of England, the group perform everything from contemporary hits right back to Soul and Swing favourites.

Dress Code

Here at Intelligent Instructor, we do love to get dressed up but if Black Tie’s not your thing then we request that men kindly wear a jacket and tie and no jeans and trainers, please. For ladies, go formal in a nice evening dress, cocktail dress or wear a smart trouser suit, your choice just again no jeans and trainers please.

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The ii Awards is shaping up to be a fantastic event for the industry, so we’re proud to announce our chosen charity for the ii Awards as RoadPeace


RoadPeace is the national charity for road crash victims in the UK. We provide information and support services to people bereaved or seriously injured in road crashes and engage in evidence-based policy and campaigning work to fight for justice for victims and reduce road danger. Set up in 1992 by a mother whose son was killed by a red light offender, we are a membership organisation whose work is informed by the needs and experiences of road crash victims. RoadPeace is governed by a board of trustees, has a small staff team and a network of active members and volunteers.

Our vision is a  world where road danger is not tolerated and where road crash victims receive justice and compassion.

For more info visit the RoadPeace website.