ii_Awards21

Unrivalled, Heavyweight Marketing

Sponsorship of the event brings with it powerful exposure aligned to this unique event. With further amplification of the sponsor’s brand via Intelligent Instructor’s heavyweight marketing – website, newsletter, email database and social media both pre and post event as well as via the wider network within the driver training industry. No other event in this market has such targeted media strength behind it. 

Headline Sponsor – £7,495 +VAT (x1)

The event logo will incorporate the sponsor’s logo into main event logo ‘in association with sponsor’ which will be used in all marketing channels. The sponsorship package comes with sector exclusivity.

  • Event:
    • Sponsorship of 14 award categories, including ‘Driving Instructor of the Year’ and the ‘Regional Driving Instructor of the Year’ (x12), plus one other category
    • Senior executive invited along to filming of awards ceremony
  • Sponsor’s branding on all marketing literature
  • Sponsor thanks in opening and closing speeches
  • Sponsor branding:
    • Pre-event publicity – launch phase, appeal for nominations, shortlist announcements, etc.
    • During filming – at the location, on screen, within broadcast, 4 x pull-up banners, etc.
    • Post-event – awards recording hosted on YouTube, extensive promotion of results via all Intelligent Instructor channels and wider industry network
  • Online:
    • Branding on awards portal
    • Solus email to Intelligent Instructor database x 2 (worth £1,300)
    • Facebook boosted post x 2 (£800)
    • co.uk
      • takeover – all display ads (leaderboard, MPU, double MPUs) for a one-month period (£5,000)
      • sponsored feature x 3 over 12-month period i.e. client interview, company showcase, etc. (£1,875)
    • iiNewsletter leaderboard banner x 6 months (£1,800)
    • Enhanced Supplier Directory listing x 12 months (£1,200)
    • Within congratulations e-mail to the Intelligent Instructor database
  • 12-month license to use the award category
  • Logo and content of the winner/event on digital and physical properties.

Gold Sponsor – £4,495 +VAT (x3)

The event logo will incorporate the sponsor’s logo into main event logo ‘supported by’ which will be used in print, online and event branding.

  • Event:
    • Sponsorship of 2 x award categories
    • Senior executive invited along to filming of awards ceremony
  • Sponsor’s branding on all marketing literature
  • Sponsor thanks in opening and closing speeches
  • Sponsor branding;
    • Pre-event publicity – launch phase, appeal for nominations, shortlist announcements, etc.
    • During filming – at the location, on screen, within broadcast, 2 x pull-up banners, etc.
    • Post-event – awards recording hosted on YouTube, extensive promotion of results via all Intelligent Instructor channels and wider industry network
  • Sponsor logo to appear on the main screen during the event and next to relevant award category
  • 2 x pull-up banners (2m x 800mm, to be supplied by sponsor)
  • Online:
    • Branding on awards portal
    • Solus email to Intelligent Instructor database x 1 (worth £650)
    • Facebook boosted post x 1 (£400)
    • co.uk
      • Display MPU advert x 3 months (£3,000)
      • Sponsored feature x 2 over 12-month period, i.e. client interview, company showcase, etc. (£1,300)
    • iiNewsletter MPU banner x 3 months (£675)
    • Enhanced Supplier Directory listing x 6 months (£750)
    • Within congratulations e-mail to the Intelligent Instructor database
  • 12-month license to use the award category
  • Logo and content of the winner/event on digital and physical properties.

Silver Sponsor £2,495 +VAT (x7)

  • Event:
    • Sponsorship of 1 award category
  • Sponsor’s branding on all marketing literature
  • Sponsor branding to appear on all pre, post and on the day marketing – event logo, main screen, video, etc.
  • Sponsor logo to appear on the main screen during the event and next to relevant award category
  • 1 x pull-up banners (2m x 800mm, to be supplied by sponsor)
  • Online:
    • Branding on awards portal
    • Solus email to Intelligent Instructor database x 1 (worth £650)
    • co.uk
      • MPU advert x 1 month (£850)
    • iiNewsletter MPU banner x 1 months (£250)
    • Enhanced Supplier Directory listing x 3 months (£225)
    • Within congratulations e-mail to the Intelligent Instructor database
  • 12-month license to use the award category
  • Logo and content of the winner/event on digital and physical properties.

For information on sponsorship options for 2021 contact Richard Storrs, using the link below.

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