Free seminars sessions aimed specifically for the instructor audience will run right throughout the day. A wide variety of expert speakers, delivering insightful presentations and workshops will help instructors develop, build and enhance their businesses.

From running your business more efficiently to opening your eyes to new ways of doing things and from learning from the very best driver trainers in the industry to understanding the complexities around handling challenging pupils. We have it covered! All workshops are free, offered on a first come first served basis. Simply turn up on the day with an open mind and prepare to be enthused.

Plan your day…

Premier Suite 1

09:00 – 09:30 – James Evans: The Honest Truth: A road safety plug-in for ADIs

09:45 – 10:15 – Graham Hooper: Communication is the key to success

10:30 – 11:00 – Professor David Crundall: The role of VR in driver training and assessment

11:15 – 11:45 – Bob Morton: Maximising your exam potential

12:00 – 12:30 – Amy Hartley: Everything electric

12:45 – 13:15 – Ruedi Press: Driving electric: The start of a new era

13:30 – 14:15 – DVSA Update and Q&A with Richard Hennessey

14:30 – 15:00 – Michael Carr: Moving the driver training industry forward with technology

15:15 – 15:45 – Ray Seagrave: How to have pupils happy to answer every question!

Premier Suite 2

09:00 – 09:30 – Ray Seagrave: Coaching and the competences

09:45 – 10:15 – Shaun Harrington-Lunt: Growing your business

10:30 – 11:00 – Seb Goldin: A new golden age for the driver training industry….

11:15 – 11:45 – Andy Clement: Safeguarding awareness for ADI’s

12:00 – 12:30 – Francis Noakes: Growing your business through your phone

12:45 – 13:15 – Andrew Love: Why did I do that? The reason for the journey

14:30 – 15:00 – Bob Morton: Maximising your exam potential

15:15 – 15:45 – David Lucas: How marketing can help grow your driving school business

Sports Bar

09:45 – 10:15 – Matt Adams: Young driver insights from 2021

10:30 – 11:00 – Mike Newman: Record breaking Mike Newman, the man behind Speed of Sight retells his remarkable tale

11:15 – 11:45 – Patrick Maguire: Serious and catastrophic road collisions –The role of a specialist lawyer

12:00 – 12:30 – Dean Lowes: Mental Health Awareness within the driving instructor industry

12:45 – 13:15 – Nicky Harris: Reading faces

14:30 – 15:00 – Intelligent Instructor Awards 2022 presentation

15:15 – 15:45 – Carly Brookfield: Equality and diversity – What driver trainers should know, understand and incorporating that knowledge in training

RH Picture

Richard Hennessy – Director of Operations (South), DVSA

Richard joined DVSA in April 2017 as Operations Director (South) and is accountable for providing driver / rider testing and all vehicle testing services.

He is the Senior Responsible Owner (SRO) for a number of strategic change programmes within DVSA and currently leading the modernisation of commercial vehicle testing.

His role is centred around helping people stay safe on the roads of Britain, leading the operational team of circa 1500 people who deliver DVSAs services to its customers.

A key part of his role is to modernise the services it provides, considering the changing transport landscape and technology enhancements.

DVSA Update and Q&A

Richard will give a general DVSA update on a lifetime of safe driving.




Ray Seagrave

Ray Seagrave – Owner, Ray Seagrave Instructor Training

Advocate for coaching and client-centred learning, Ray is an industry award-winning trainer and public speaker. A grade ‘A’ (51/51) ORDIT Instructor trainer and grade ‘A’ ADI, his passion is helping ADI’s and PDI’s develop their client-centred teaching and coaching skills to deliver the National Driver and Rider Standards around safe driving for life.

Coaching and the competences

In this session Ray takes you through the 17 competences of the Part 3 and Standards Check assessments and how coaching skills are used to deliver a high-quality client-centred driving lesson that has pupils empowered to come up with solutions for themselves, conquering fears, making progress and having lots of fun along the way.


Graham Hooper – Co-Managing Director, Tri-Coaching Partnership

27 years an ADI. Road safety, developing ADIs, coaching and continual professional development are my passion. Fellow of The International Authority for Professional Coaches & Mentors.

Communication is the key to success

This session will be covering:

  • How driving instructors use mind reading in their lessons
  • How to work with visual, auditory and kinaesthetic learners
  • An experiment into how our minds play tricks
  • The danger of our own judgements
  • How listening is the most underestimated skill 
  • Why all these points matter and give you the keys to your success
Carly Brookfield

Carly Brookfield – CEO, DIA

CEO of the DIA Carly has more than 18 years experience in senior management. She is also an experienced campaigner and lobbyist on road safety issues and member of the DFTs Road Safety Delivery Group and board member of the research and knowledge hub The Road Safety Observatory.

Equality and Diversity – What driver trainers should know, understand and incorporating that knowledge in training.

With a diverse population of pupils, and the need to ensure learning is truly client centred, developing an understanding and awareness of equality and diversity is crucial for driver and rider trainers. In this session DIA’s Chief Executive Carly Brookfield walks us through this important topic highlighting what you need to know – including relevant legislation, types of discrimination and knowing how to treat others with respect and offer every pupil a fair learning opportunity.

Seb Headshot

Seb Goldin – Chief Exec, RED Driving School

Seb Goldin Joined RED as the new Group CEO in January and has wide ranging experience in the driver training market having acted as Managing Director of the Institute of Advanced Motorists (IAM) and then founding the driver training company ‘Business Driver’.

A new golden age for the Driver Training industry….

At the time of writing, we are looking at Covid in the rear view mirror…The impact on our industry was devastating and also transformational. This session looks at the “new world” and opens a discussion on how we can all benefit.

David crundall

David Crundall – Professor of Psychology, Nottingham Trent University

David has spent over 25 years conducting research into driver skills, eye movements and hazard perception, and has published 100+ articles in the field.

The role of VR in driver training and assessment

Is VR useful for driving training and assessment? Research is discussed that demonstrates the viability (and the potential pitfalls) of VR for training and assessing hazard perception. Current and future possibilities for the use of VR in training will be discussed.

Bob Morton pic

Bob Morton – Client Centred Learning

ORDIT Trainer, ex Director of Training LDC driving school, teacher, assessor & verifier.

Maximising your exam potential

How to make sure the real you turns up on the day.

Andrew Love

Andrew Love – Head of Training, ADINJC

Andrew is the Head of Training at the ADINJC, he has extensive experience working in all areas of driver training & ADI development.

Why did I do that? The reason for the journey.

This session will examine how the reason for the journey affects the driver’s choices, the difference between instinctive & considered choices & how it affects road safety. Helping drivers to consider situations during their training will help them with driving choices in new situations or experiences.

David Lucas

David Lucas – Marketing Director, My Four Wheels

David is the Marketing Director for one of the UK’s newest, and fastest growing national driving schools and is passionate about helping grow the industry through clever, innovative marketing and branding.

How marketing can help grow your driving school business

Marketing isn’t just pretty pictures and advertising wizardry. Marketing is every time someone engages with you, and your business. From the moment someone see’s you online, or notices your car in the local supermarket carpark, to the lessons themselves…delivering a remarkable experience can be the key difference between just ticking along, and real success.

Ruedi Preiss

Ruedi Preiss – Managing Director, YES! School of Motoring

Originally from Austria, Ruedi settled in Dorset in 2008 and after passing his Part 3 in 2009 founded YES! Driving School a year later.

Driving electric – The start of a new era

The driver training industry is about to see the most dramatic change since the introduction of the driving test almost 100 years ago. The uptake on electric cars has gained significant momentum in the last two years and will almost certainly affect every one of us in the near future.

Shaun Harrington-Lunt

Shaun Harrington-Lunt – Business Development Manager, Superdrive Academy

As an ADI and tons of experience in the corporate world of project management, my second passion in life is to help small businesses grow.

How to grow your business

Growing your driving school and knowing which business strategies to implement can be tricky when trying to expand your business. I’ll be discussing the “How To’s” and giving you an insight on which marketing strategies and tools to use to help you meet your business goals to expand.

James Evans

James Evans – Founder and MD, FirstCar & The Honest Truth

Entrepreneur and passionate road safety advocate, James, has built his career on producing high quality campaigns and resources, particularly targeting new and young drivers.

The Honest Truth – a road safety plug-in for ADIs

We know that most ADIs want to go over and above for their learners and give them the knowledge and skills required to drive safely for life. The Honest Truth Campaign has been created to make it easier for ADIs to deliver these vital messages, seamlessly within normal driving lessons.

Amy Hartley

Amy Hartley – Marketing and Business Development Coordinator, FBTC

Joining FBTC back in 2011 Amy has helped driving instructors through all phases of their business, ensuring guidance and support when needed.

Everything Electric

FBTC look at everything electric, from EV tuition vehicles to digital record keeping software, times are changing, and you need to be prepared.

Michael Carr

Michael Carr – Managing Director, GoRoadie Pro

Michael spent 10 years+ working for technology companies like Amazon, Sony and Imperial War Museums. Now, GoRoadie is bringing cutting-edge technology to the driver-training industry.

Moving the driver training industry forward with technology

Technology moves at an unrelenting pace. Your learners now learn to use a tablet and touchscreen before they learn to walk. Let’s look at and demystify recent innovations and see how you can use them to move your business and the driver training industry forward today.

Patrick Maguire

Patrick Maguire – Partner/Lawyer, HCC Solicitors

Patrick, represents people who have suffered serious or catastrophic injury and families who have lost a loved one.

Serious and catastrophic road collisions – The role of a specialist lawyer

Patrick Maguire is an extremely experienced serious and catastrophic injury lawyer. He will talk through the processes involved in fatal/serious injury collisions and the difference specialist legal support makes for individuals and families. Including the importance of inquest representation, high profile case examples and protracted rehabilitation.

Matt 1b

Matt Adams – Marmalade Network Manager, Marmalade Network

I have worked at Marmalade for nearly five years and within the insurance industry at various insurers for the last 20. 

Young Driver Insights from 2021 

I will be looking into the research completed by Marmalade towards young and learner drivers. We will be giving an insight in to the young driver market to assist the advertising and reach of your businesses using Marmalade’s targeted surveys and customer interactions with young drivers and learners across 2021 

Dean passngo

Dean Lowes – Operations Manager, Pass N Go Driving School

Dean has worked in the driving instructor industry for 15 years and throughout his time he has proudly helped and supported the instructor family to find success with Pass N Go.

Mental health awareness within the driving instructor industry 

A closer look at mental health awareness within the driving instructor industry, examining the main factors that contribute to mental health and what support is available to those that may suffer from mental health within the industry.

Francis Noakes

Francis Noakes – Driving instructor and Content Creator, The Driving School TV

Driving instructor and content creator with a passion for putting the fun into learning and teaching as many people as possible through social media streams.

Social media masterclass

An insight into the ever-growing relevance of social media in today’s world, especially to the young target market of the ADI. Looking at how you can use social media to your advantage with tips and tricks for how to grow your brand and business just using your smart phone.

Andy Clement

Andy Clement – Training and Business Manager, Green Penny Ltd

I became an ADI in 2012 and fleet trainer in 2014. I joined Green Penny full time in 2018 and now head up the ever-expanding training team carrying out extensive training within the ADI, taxi driver and adult education sectors.

Safeguarding awareness for ADI’s

An introduction to safeguarding of children and vulnerable adults and the importance of awareness in the driver training industry. What to look for if you think someone is being subjected to abuse, how to report concerns and how trainers can limit their own risk and exposureto safeguarding complaints.

Nicky Harris

Nicky Harris – Driving School Owner & Trainer

Nicky gains immense pleasure from helping students achieve their goals and change their lives. 

Social cues from learners 

An introduction to reading learners facial expressions for safety, social cues and engagement to be able to adapt and teach most effectively. Now the masks are off…we need to be more aware of non verbal communication.  How are you portraying yourself through your marketing?

Mike Newman

Mike Newman – CEO, Speed of Sight Charity

Mike is the fastest blind man on the planet with world records for land, air and sea. In 2012 he started the charity Speed of Sight.

Record breaking Mike Newman, the man behind Speed of Sight retells his remarkable tale.

Mike will explain how the Speed of Sight Charity provides people with life limiting disabilities exciting opportunities to drive race cars on a race circuit. This couldn’t be possible without the help and support of ADIs throughout the country.

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