Surviving Social Media 

In a world where social media is the most commonly used marketing channel, it’s important to have. However, it can be a minefield and requires a thick skin. In this presentation we will be giving you tips on how to stay on track when it comes to your social media marketing. 

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Alan has spent over 25 years advising small, medium, and large businesses on their accounts and taxes. Basically, he’s a tax nerd!

Making Tax Digital – It’s here!

Making Tax Digital is the most significant change to tax since the introduction of Self Assessment in the 90’s. This will impact you, your business and your time. You need to know what’s coming.

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Driving instructor trainer and IMTD member, holds a Level 8 Diploma in Driver Education, specialising in coaching, instructor development, and structured training programmes.

Reading your learner’s body language

This session explores how to interpret subtle body language cues learners often don’t verbalise. It focuses on recognising stress, confusion, and confidence levels, adapting coaching approaches to support safer, more effective learning outcomes.  

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An experienced professional with many years in the industry. Known for ‘Empathetic’ training to contribute a different aspect to the industry. 

Say what you mean: The power of clear instruction

Discussion and practical examples of the disadvantages of non-specific language used with learners in car, and examples and discussion of using specific language, why we need to be specific to help us manage the risk, and how it benefits both the instructor and the learner. 

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Daniel is a business development specialist and founder of the award-winning MyDriveTime app, author and Business Team Leader for ADINJC. Session title:  How to grow your driving instructor business.

How to grow your driving instructor business 

Being a successful instructor isn’t just about instructing.  It’s about running a successful business too.  In this fast-paced whistlestop session, we’ll identify 16 key areas of business that you should be caring about as you build your driving school into a professional, respected and powerful revenue generating force.   

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Author of AI for Driving Instructors, AI Business Strategist and international speaker helping ADIs grow their schools, attract more pupils and work smarter.

The top 8 AI strategies that help driving instructors attract more pupils and work less 

This session reveals 8 powerful ways AI can grow your driving school. You will leave with an exercise sheet of enhanced tips and tools, covering everything from getting found online to never missing an enquiry again. Simple, practical and beginner-friendly.

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Deucalion is an experienced Driving Instructor Trainers offering valuable online instructor training for everyone across the industry – PDIs, ADIs, and Trainers!  

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Grade A ADI with over 10 years’ experience and owner of the driving school. Founder of BookDrive™ Funded by the UK Government, Awarded in the House of Lords, Awarded at Arden University Enterprise Incubator. Earned Aston University’s Green Advantage, BD Sustainability Champion, EV Certified by DfT and Former Franchise.

Going Green Without the Guesswork: How Driving Instructors Can Build a Sustainable, Future-Ready Business

Sustainability isn’t just for big corporations — independent ADIs can measure, reduce, and offset their carbon footprint today. This practical session covers route optimisation, digital admin versus paper waste, UN SDG alignment, and how going green can boost your credibility with eco-conscious pupils and attract new business. Leave with a clear, actionable plan.

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Diane Hall is a member of the I.M.T.D., trained therapist and founder of L of a Way 2 Pass, specialising in test nerves, anxiety support and instructor workshops.

Managing driving anxiety and test nerves

Do you work with pupils struggling with driving anxiety or test nerves? Worried about your own nerves during Part 2/3 or Standards Check? Join this session to learn how to recognise signs of anxiety in learners and discover practical, effective strategies to support them for success. 

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Diana Todd, along with Phil Cowley, lead Inspire Instructor Training and Support Driving School, helping instructors grow through practical CPD, mentoring, coaching, accountability, trusted support, and community nationwide.

The Power of Scaling

Scaling is one of the most powerful coaching tools in driver training, when used well. This session explores how to move beyond “on a scale of
1–10” and use scaling to improve awareness, ownership, reflection and lesson structure, helping pupils think better, drive safer, and progress faster.

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ADI and trainer for 20 years, PhD in special needs issues, MBE from Queen Elizabeth II, Intelligent Instructor Special Needs Provider of the Year 2019.

Supporting learners with ADHD

See the world of the road in a different way! Learn how to support ADHD people in driving test preparation and taking the test itself. This session introduces you to the 3 types of ADHD, and how these brains can work when learning, driving and going through the test.

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Driving instructor, school owner, and trainer who blends counselling insight with coaching. Empowering learners and instructors with confidence, empathy, and practical skills in training. 

Coaching the person, not just the driver 

This presentation explores the human side of driver training, recognising that every learner and instructor is different. Blending instruction with counselling insight, highlighting empathy, adaptability, and communication, helping instructors tailor approaches to individual needs, build confidence, and create supportive learning environments that empower safer, more capable and self-aware drivers.

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Fazil Shah is Chief Operating Officer at CAPSIL Group, specialising in scaling high-growth businesses through operational excellence, commercial strategy, digital transformation, automation and data-driven growth.

How the learner driver market is changing

The learner driver market is changing rapidly. Using exclusive insights from Instruct Me, this session explores how learner behaviour, technology and market trends are shaping the future of driver training, and what instructors can do to stay ahead in an increasingly digital industry. 

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Ian is an award-winning road safety practitioner with over 30 years of experience.  His work bridges the gap between academia and deliverable solutions.  

The science of driver motivation: Creating safer drivers

Improving a driver’s knowledge on its own does not always lead to them becoming safe drivers. Drivers need to be motivated to take what they have learnt and apply it to their driving.  This presentation will explore the science of motivation and how this can be used to produce safer drivers.  

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Passionate about road safety and bringing parents into the learning process, Kate cares deeply about reducing deaths and serious injuries for our young drivers. 

Driving Progress Together 

Explore how instructors can involve parents in the learning process to support safer driving for life beyond the test. Also a look into what impact My Learner Driver is having on families and the subtle behavioural science behind It that is changing the way families approach learning to drive.

Karen has been a driver trainer since 2001, teaching learners for many years, before deciding to focus on coaching for post-test training and company fleet assessing and testing.

PDI Wellbeing  

This session will focus on wellbeing for PDIs. You can quiz our panel of three experienced PDI trainers and we will look at how to better manage the day-to-day stresses of supporting a full diary and the common problems experienced by ADIs in the profession on a day-to-day basis. 

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Confident Drivers is a membership website, podcast and training provider.  Offering training to help ADIs/PDIs develop skills to support nervous and anxious pupils during lessons. 

The hidden impact of stress on driving

In this talk you’ll learn how stress and mental load affect both instructors and learners, using Kev’s recent health journey to bring the topic to life. By understanding mental load, instructors can better manage their own well-being and recognise similar signs in students. This allows the lesson to be adapted to address how stress and emotions directly impact driving behaviour and performance. 

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Laura is an experienced Driving Instructor Trainers offering valuable online instructor training for everyone across the industry – PDIs, ADIs, and Trainers! 

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Lee is a well-known and respected trainer and helps run Knowledgeablee Instructor Training. They have the biggest and most diverse range of training for instructors in the industry and travel the country to develop instructors. 

The three competencies that create safer drivers

This session will help you understand the three key competencies necessary to perform well in, in order to score well on assessments. It will also help you to understand the three game changing competencies that create safer drivers. 

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Multi-award-winning ADI Doctor, Lee Spary, has been helping instructors to gain a crystal-clear understanding of how to succeed on their Part 3. 

Lessons that stick: Turning mistakes into learning

In this session we’ll explore a proven framework for turning your learner’s mistakes into long-lasting learning and help you move away from delivering lessons in a ‘telling style’. By utilising coaching, your learner will learn lessons that they only ever have to learn once. 

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Mike helps PDI’s and ADI’s become the best version of themselves they can be with tailored support for Part 1, Part 2, and Part 3 tests, as well as developing ADI’s and Trainers. 

The 5 things your examiner expects you’ll get wrong

After analysing thousands of Part 3 and Standards Check results, find out what the most common areas are for instructors to lose marks. Use these to ensure you’re as prepared as you can be for your big day, to get the grade you deserve! 

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Phil Cowley, along with Diana Todd, lead Inspire Instructor Training and Support Driving School, helping instructors grow through practical CPD, mentoring, coaching, accountability,
trusted support, and community nationwide.

The Power of Scaling

Scaling is one of the most powerful coaching tools in driver training, when used well. This session explores how to move beyond “on a scale of
1–10” and use scaling to improve awareness, ownership, reflection and lesson structure, helping pupils think better, drive safer, and progress faster.

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Chief Advisor to BookDrive™ with over 30 years of business and technology experience across manufacturing, distribution, and software services. Phil has successfully built a software and services business from scratch to £2M+ turnover. A project management specialist, Phil ensures BookDrive™’s vision is executed commercially and delivered on time.

Session title: Going Green Without the Guesswork: How Driving Instructors Can Build a Sustainable, Future-Ready Business

Sustainability isn’t just for big corporations — independent ADIs can measure, reduce, and offset their carbon footprint today. This practical session covers route optimisation, digital admin versus paper waste, UN SDG alignment, and how going green can boost your credibility with eco-conscious pupils and attract new business. Leave with a clear, actionable plan. 

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Grade A ADI and Grade A ORDIT trainer. Two-time Driving Instructor of the Year, author, accredited coach, national speaker and industry trainer. 

The Art of Lesson Adaptation

The best instructors don’t follow lesson plans, they adapt them. Discover how to recognise changing learner needs, adjust support levels, manage cognitive load, and keep learning moving forward. Leave with practical tools you can use immediately to create more effective, client-centred lessons. 

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Sharron’s 18 year old daughter, Caitlin was killed as a passenger in a young drivers crash in 2017. ‘Caitlin’s Campaign’ was founded by Sharron in 2018 after the Coroner for Cumbria agreed that Graduated Driving Licensing would have saved Caitlin’s life. Sharron has tirelessly campaigned for GDL ever since.

Safer young drivers: The Case for Graduated Driving Licensing

Explains how elements of a GDL system would prevent deaths like that of Caitlin’s, who was tragically killed as a young passenger. Caitlin’s case was the first ever to receive a Preventing Future Deaths Report from the Coroner recommending GDL to be implemented nationwide to the Department for Transport. 

Sharron talks about her ongoing work to raise awareness of the risks faced by young drivers and the mounting support for this life saving law.  

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Stewart Lochrie is the Chairman at the ADINJC and Founder at Bright Coaching, an award-winning training provider for PDIs and ADIs.

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Tom offers training and development for instructors and learners. He is Head of Training for the ADINCJ, Managing Director at Bright Coaching and co-founder of Drive-up Training. 

Beyond the test: Building safe, thinking drivers

Passing the driving test or part 3 is only the beginning. This session explores how to shift from test-focused training to developing safe, thinking drivers and instructors. Using coaching approaches and the GDE matrix, we’ll look at building real world decision making, self-evaluation, and long-term driver safety beyond the test. 

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With two decades of leadership in driver training, Tommy excelled as an ADI, ORDIT trainer and fleet specialist. His advanced qualifications—RoSPA Gold, Tri-Coaching Level 4, IAM RoadSmart, and Behavioural Change Level 4—have helped him build one of the biggest independent driving school in the country. 

How to grow your driving school

Join this exclusive coaching workshop where ambitious driving instructors transform single-car operations into thriving multi-vehicle enterprises. Discover industry-proven growth strategies, innovative marketing approaches, and award-winning business systems that consistently increase revenue, enhance your professional reputation, and position your brand for sustainable success. 

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Formerly a teacher Lynne is known for her enthusiasm to deliver client-centred learning. She has always been a Grade A ADI and  regularly receiving 51/51 for ADI inspections. Lynne is one of a few ADIs who hold a master’s degree in Driver Training. She is currently the ADINJC President. 

Dealing with Safety Critical Incidents

The session will include what a safety critical incident is, the importance of trying to prevent them by being proactive with your teaching. Also how to how to deal with them effectively and safely.