Speakers
The final agenda has now been announced. Each session is 30 minutes, except for Loveday Ryder, CEO of DVSA, who will deliver a special one-hour session.
The Live Stage
09:00 Ray Seagrave, Ray Seagrave Instructor Training: Thank you, I really enjoyed my lesson today!
09:45 Dave Mann & Colin Stewart, DVSA: Benefits of using your driving test analysis report and accompanying driving tests
10:30 Mike Fowler, DRIVE Driving School: How can the teaching and learning style be suited to the examiner’s expectations?
11:15 Dave Leverton, Bill Plant Driving School: Changing lanes: New skills for a new world
12:00 Tracey & Kev Field, Confident Drivers: Drive calm: Four key factors to help reduce driving anxiety
12:45 Bob Morton, Client Centred Learning: Delivering the goods!
13:30 Tom Stenson, ADINJC: Gamification and making lessons fun
14:15 Lilian Greenwood MP: Government update on the future of roads
15:00 Loveday Ryder, CEO, DVSA: Industry update and Q&A.
The Lou Walsh PDI Zone sponsored by FBTC Accountancy Services
09:00 Dave Harvey, AA Driving School: Lesson planning: Problem to solution
09:45 Phillip Cowley & Diana Todd, Inspire Instructor Training: Adapting the lesson to succeed in the Part 3 and Standards Check
10:30 Jeff Lucas, AAT: How to massively simplify the 17 competencies
11:15 Lynne Barrie, ADINJC: How can I help my learners to use mirrors effectively?
12:00 Lee Jowett & Mick Knowles, Knowledgeablee Instructor Training: A top-down approach for PDIs, and understanding the G.D.E. matrix
12:45 Christopher Graham, PNG Instructor Training: Why trainees fail the Part 3 test, and how to avoid this
13:30 Laura Morris & Deucalion McGregor-Sims, Go Green Driving Instructor Training: Eight fundamental skills assessed in the Part 3 / Standards Check
14:15 Stewart Lochrie, Bright Coaching: Identity coaching in driver training.
Seminar room two
09:00 Emma Cottington, UP Driving School: Human relationships, mental health and driver training
09:45 Dr. Julia Malkin MBE, Excel Academy: Dyscalculia and the traffic lights
10:30 Dan Hill, MyDriveTime: How to handle pricing
11:15 Alan Gott, FBTC Accountancy Services: Making Tax Digital: Your warning sign
12:00 Vickie Ambrose & Kim Gibson, Gates & Gibson: Shhh….Our secret to running a successful business
12:45 Amanda Lane, DVSA: Ready to Pass? campaign update
13:30 Chris Bensted, Theory Test Explained: The theory illusion
14:15 James Hinkins, Driving Mobility: Training drivers with medical conditions. Enhancing your career as a driving instructor.

Lilian Greenwood MP
Minister for Future of Roads, Department for Transport
Lilian Greenwood was appointed Minister for the Future of Roads at the Department for Transport in July 2024, shortly after she was re-elected as the MP for Nottingham, the constituency she has represented since 2010. She was Shadow Secretary of State for Transport between 2015 and 2016 and chaired the Transport Select Committee from 2017 to 2020.
Lilian read Economics and Social and Political Sciences at St Catharine’s College, University of Cambridge. The Future of Roads Minister has many responsibilities, including DVSA, DVLA, National Highways and road safety.
Lilian will offer a government update, including an insight into the new government’s plans for the future of our roads.

Loveday Ryder
Chief Executive, DVSA
Loveday Ryder became the Chief Executive of the Driver and Vehicle Standards Agency (DVSA) in January 2021. She previously worked in the Ministry of Justice, where she successfully served in senior roles in organisation design, change management, and programme delivery. Before joining the Civil Service in 2006, Loveday worked within a specialist management consultancy, delivering business change, performance improvement, and IT programmes in the public and private sectors.
Industry update and live Q&A
Loveday will deliver an industry update in an extended one-hour session. She will also take questions from the floor, which is always a lively Q&A session to conclude the day’s event.

Lynne Barrie
President, ADINJC
A former teacher and one of a few ADIs to hold a Masters Degree in Driver Training, Lynne is an ORDIT trainer and has helped hundreds of PDIs to become ADIs. She writes books for the profession and enjoys supporting other PDIs and ADIs through her work with the ADINJC as their former Chair and now as President.
Five top tips for Part 3 success
This session will help you plan and prioritise essential issues to become successful in Part 3. Many PDIs whom Lynne has helped with training need clarification on where to start to plan, and confusion can lead to negative thoughts and outcomes. Lynne has learnt so much from all the PDIs and ADIs she’s helped over the years and from the examiners she’s met; she will share the top tips from her experiences.

Chris Bensted
Specialist Theory Trainer, Theory Test Explained
Chris Bensted is dedicated to changing the way we approach the theory test. Chris is revolutionising our approach to theory, moving away from ‘revise what you haven’t learnt yet’ to a supported learning approach. Are you theory ready?
The theory illusion
Chris has dedicated hundreds of hours to discovering what works and, most importantly, what doesn’t. For a unique look into how different people see it differently, Chris will reveal some previously unseen insights into the mind’s eye of learner drivers, including those with autism, ADHD and dyslexia.

Emma Cottington
Owner, UP Driving School
Emma has been an ADI and trainer since 2010 and runs her driving school franchise. She advocates for mental health and well-being and is passionate about human relationships and how we interact.
Human relationships, mental health and driver training
Discover how human relationships influence our interactions, particularly in the context of driver training. This session offers practical insights into managing our mental health, navigating its fluctuations, and recognising early signs that may require additional support.

Phil Cowley
Trainer, Inspire Instructor Training
Phil is a Grade A instructor with a wealth of training experience within the driver training industry and globally across the hospitality industry.
Adapting the lesson to succeed in the Part 3 and Standards Check
This comprehensive session is designed specifically for driving instructors eager to refine their teaching approach by acquiring skills in adaptive instruction. It will cover how to do it, why we do it, and how this can help boost your score in the Part 3 / Standards Check. Phil will be joined by his business partner, Diana Todd, to help run this session.

Kev & Tracey Field
Co-Founders, Confident Drivers
Confident Drivers is a membership website, podcast, and training provider run by Kev and Tracey Field. It offers training to help ADIs and PDIs develop skills to support nervous and anxious pupils during lessons.
Drive calm – Four key factors to help reduce driving anxiety
In this practical session, Kev and Tracey from Confident Drivers will delve into four key factors that they believe are essential for ADIs and PDIs to consider when working with driving anxiety. They will also discuss effective ways of incorporating these factors into driving lessons, equipping you with the tools to confidently support your nervous and anxious pupils.

Mike Fowler
Senior Trainer, DRIVE Driving School
Mike, a seasoned professional in the field, is dedicated to helping PDIs and ADIs reach their full potential as driving instructors. He emphasises the value of self-development and reflection in your journey to becoming the best you can be.
How can the teaching and learning style be suited to the examiner’s expectations?
The Part 3 test focuses heavily on Lesson Planning and Risk Management. Join us to discuss how teaching and learning strategies closely interlink the rest of the marking sheet and ensure you can deliver the best lessons possible!

Vickie Ambrose & Kim Gibson
Business Support Managers, Gates & Gibson
Vickie and Kim have been in the Education sector and Driver Training industry collectively for 43 years, providing PDIs and ADIs with effective strategies to support the operations of their business, structural planning and managing their finances.
Shhh….Our secret to running a successful business
PPE – Post Point of Enquiry. This session will discuss the importance of the PPE and how it can make your daily working life stress free. Follow these steps to work smarter and not harder, in managing your learners to reduce wasting time and to build a better working relationship.

Alan Gott
Manager, FBTC Accountancy Services
Alan has spent over 25 years advising small, medium, and large businesses on their accounts and taxes. Since joining FBTC over six years ago, he’s helped thousands of driving instructors with their businesses, advising on income tax, National Insurance, corporation tax, capital gains tax, inheritance tax and VAT.
Making Tax Digital – what does this mean?
Making Tax Digital is a key part of the government’s plans to make it easier for individuals and businesses to get their tax right and keep on top of their affairs. It is the most significant change to tax since the introduction of self-assessment in the 1990’s. This will impact your business, and you need to be aware of what’s coming. Alan reveals all

Christopher Graham
Training Course Advisor, PNG Instructor Training
Christopher is a Training Course Advisor who has worked with hundreds of trainees and trainers across the UK. He works with the PNG Instructor Training department to ensure that all training standards are met and that all trainees’ needs are adhered to.
Why trainees fail the Part 3 test, and how to avoid this
The Part 3 test, with its low 36% pass rate, can have significant financial and personal consequences if failed. Failing three times can be both expensive and life-altering. With his extensive experience, Christopher will guide you through the main pitfalls that often lead to trainees failing the Part 3 test. His insights will equip you with the best strategies to succeed. Let’s make 2024 the year of making the PDI, the ADI.

Dave Harvey
Driving Instructor Training Lead, AA Driving School
As a former headteacher and mentor for trainee teachers, Dave transferred his experience and knowledge from the static classroom to a moving one as an instructor and trainer. After training with the AA Driving School, he soon joined their instructor training team and, in 2021, took on the position of Training Lead with the Academy.
Lesson planning – problem to solution
The key to success is to identify the problem that needs solving, support pupils in becoming problem solvers, and determine the skills and abilities they have to help them achieve their goals.

Dan Hill
Founder & MD, MyDriveTime
Dan is a business development specialist and founder of the multi-award-winning MyDriveTime app for instructors. He’s also an author and Business Team Leader for the ADINJC.
How to handle pricing
Being a great instructor is one thing, but knowing how to set a price for that can be the source of anxiety and lost earnings for many. We’ll discuss why that happens and learn how to flip the coin and earn more.

James Hinkins
Lead Assessor, Driving Mobility
James has been a professional driver for 27 years and an ADI for 15. He now works as a driving assessor and trainer for people with medical conditions.
Training drivers with medical conditions
James will outline the scope of work conducted at the Driving Mobility Centres and their positive impact on people’s independence. He’ll introduce the Driving Mobility Disability Awareness course, which benefits driving instructors by enhancing their knowledge and skills whilst promoting a new opportunity from Motability to bring ADIs into driver training for disabled people.

Lee Jowett
Trainer, Knowledgeablee Instructor Training
Lee Jowett, a seasoned professional and training manager at K.I.T., brings a wealth of expertise. In 2013, he completed the BTEC 4 in Coaching for Driver Development and was accredited by Cranfield University to deliver psychometric profiling behavioural change courses. He has also completed Cranfield’s Driver Psychology course. Lee authored the ‘Meet The Standards’ eBooks collection and developed K.I.T.’s award-winning CCL and Standards Check workshop. His contributions have been recognised by his induction into The Institute of Master Tutors of Driving. Lee will team up with his business partner, Mick Knowles to deliver this insightful presentation.
A top-down approach for PDIs and understanding the G.D.E. matrix
Understand what is meant by our ‘Top-Down’ approach to driver training, how understanding the G.D.E. Matrix and applying a top-down approach can help develop safer drivers, and learn tips and simple techniques to ensure you can do this from the very first lesson.

Mick Knowles
Co-founder, Knowledgeablee Instructor Training
Mick Knowles has over 38 years of experience in training and coaching worldwide within the industry and the Military, he is the founder of Knowledgeablee Instructor Training, The KIT Podcast, and the KIT Video Hub as well as being ORDIT registered. He holds the BTEC 4 in Coaching for Driver Development and is currently working towards a PDA Level 7 in Coaching, Behavioural Change, and Driver Psychology. Mick will team up with Lee Jowett to deliver this insightful presentation.
A top-down approach for PDIs and understanding the G.D.E. matrix
Understand what is meant by our ‘Top-Down’ approach to driver training, how understanding the G.D.E. Matrix and applying a top-down approach can help develop safer drivers, and learn tips and simple techniques to ensure you can do this from the very first lesson.

Amanda Lane
Deputy Chief Driving Examiner & Head of Driver Testing and Training Policy, DVSA
Amanda has worked at the DVSA for 13 years. She began as a driving examiner and was previously an ADI. She now manages the policies related to the car driving test and ADI qualification tests.
Ready to Pass? campaign update
Amanda will discuss the content and benefits of the Ready to Pass? campaign, including the importance of mock tests, advice on conducting them, and the benefits they bring to the learner. There will be time at the end for some Q&A.

Dave Leverton
Academy Director, Bill Plant Driving School
Dave is a successful ADI and Level 7 development coach accredited by the International Institute of Coaching & Mentoring with over 30 years of experience developing high potential into high performance.
Changing lanes: New skills for a new world
Driving instructors increasingly need to develop new skills to successfully manage the needs and expectations of Gen Z and Generation Alpha pupils. From reduced resilience and problem-solving skills to anxieties, neurodiversity, and learning difficulties, we look at the tools the modern instructor needs in their toolbox.

Stewart Lochrie
Founder, Bright Coaching
Stewart is the Founder of Bright Coaching, Deputy Chair at the ADINJC, and MD at Caledonian Driver Training, which was Intelligent Instructor’s Regional Driving School of the Year ‘23.
Identity coaching in driver training
When ADIs progress beyond the basic requirements of Part Three and the Standards Check, once we’ve mastered our ability to impart skills and knowledge in a safe and structured way, we free ourselves to start learning about the real causes of death and injury on our roads. Are you ready?

Jeff Lucas
Trainer, AAT (Advanced ADI Training)
Jeff is a Grade A instructor and trainer with 20 years of experience designing and delivering driving instructor training courses to hundreds of PDIs and ADIs nationwide.
How to massively simplify the 17 competencies
Jeff is a no-nonsense trainer who cuts through the BS around Part 3 and the Standards Check. In this session, you will learn how using three simple words can massively simplify passing these tests.

Dr Julia Malkin MBE
Special Needs Consultant, Excel Academy
Dr Julia Malkin is one of the UK’s most qualified driving instructors. She has won many awards and is a pioneer of the award-winning Revolutions course, which trains instructors to teach pupils with special educational needs. She has a PhD in Asperger Symptom Life Perspectives and was awarded an MBE from HM The Queen in the New Year Honours List 2011. She has Asperger syndrome, dyslexia, dyspraxia, ADHD, Irlen’s syndrome and anomalous trichromacy.
Dyscalculia and the traffic lights
Dyscalculia is common but not often diagnosed. Learn how it affects road decoding – knowing and using the language of the road. Dyscalculia often affects how we learn about junctions, especially traffic lights. This session will enable you, the instructor, to support pupils with this condition.

Dave Mann
Enforcement Delivery Manager ADI, DVSA
Dave Mann was an ADI prior to his 13-year career at the DVSA. He chaired his local ADI association and was a panel member of the County Council Transport Advisory Committee. Colin Stewart shares your passion for road safety. He previously worked as an ADI (fleet) before starting a 16-year career with DVSA. Dave will run a joint presentation with Colin Stewart, the DVSA’s Assistant Chief Driving Examiner.
The benefits of using your driving test analysis report and accompanying driving tests.
Your driving test data, coupled with sitting in on tests, helps you self-analyse, ensuring consistency. This open and honest approach improves learner outcomes and promotes road safety through data-driven insights and real-time observations. It relies on certificates being displayed; in return, ADIs and PDIs get free quality CPD.

Deucalion Mcgregor-Sims
Trainer, Go Green Driving Instructor Training
Deucalion is an instructor trainer with great knowledge and experience within the instructor industry, supporting instructors nationwide.
Eight fundamental skills assessed in the Part 3 / Standards Check
In this session, we delve into the eight fundamental instructor skills crucial for your real lessons and what you’ll be assessed against during your part 3 or standards check. We’ll equip you with five practical tips to implement immediately! Laura Morris, a fellow driver trainer at Go Green, will join Deucalion.

Laura Morris
Trainer, Go Green Driving Instructor Training
Laura is a driving instructor trainer with a wealth of insight, knowledge, skill and experience within the instructor industry, supporting instructors nationwide.
Eight fundamental skills assessed in the Part 3 / Standards Check
In this session, we delve into the eight fundamental instructor skills crucial for your real lessons and what you’ll be assessed against during your part 3 or standards check. We’ll equip you with five practical tips to implement immediately! Deucalion Mcgregor-Sims, a fellow driver trainer at Go Green, will join Laura.

Ray Seagrave
Founder, Ray Seagrave Instructor Training
Ray has over three decades of experience and is one of the industry’s renowned trainers. He is a Grade ‘A’ (51/51) DVSA ORDIT registered instructor trainer, accredited as a Coach and Mentor by the International Authority for Coaching and Mentoring (IAPC&M), and he conducts nationwide ADI training courses and workshops and speaks at industry events nationwide. Specialising in DVSA National Driver and Rider standards, Ray empowers driving instructors with effective in-car coaching and teaching techniques. His training courses and mentoring sessions consistently earn exceptional reviews.
Thank you, I really enjoyed my lesson today!
In this session Ray gives you three essential goals to maintain high standards and ensure learning takes place every lesson. He will explore how to set clear, achievable lesson objectives that keep pupils engaged and motivated. Ray delves into the art of crafting effective coaching questions to ensure continuous learning throughout the lesson. Finally, Ray talks about lesson structure for maximum impact, helping pupils reach their goals efficiently. Join Ray to enhance your teaching skills, ensure pupil satisfaction, and elevate the quality of your driving lessons.

Tom Stenson
Head of training, ADINJC
Tom is an ORDIT registered trainer who delivers all aspects of training to PDIs, ADIs, and instructor trainers. He is the Head of Training at the ADIJNC and the chair of his local instructor association. He has been an ADI for 12 years and has a training and sports coaching background.
Gamification and making your lessons fun
Get ready for an interactive and engaging session on Gamification. We will delve into what gamification is, its benefits, and the barriers you need to consider. Expect to see real-life examples of how gamification can be incorporated into lessons to make them more enjoyable and effective.

Colin Stewart
Assistant Chief Driving Examiner, DVSA
Colin shares your passion for road safety. Colin previously worked as an ADI (fleet) before starting a 16-year career with DVSA. Colin will run this session with Dave Mann, DVSA’s Enforcement Delivery Manager for ADIs.
The benefits of using your driving test analysis report and sitting on tests
Your driving test data, coupled with sitting in on tests, helps you self-analyse, ensuring consistency. This open and honest approach improves learner outcomes and promotes road safety through data-driven insights and real-time observations. It relies on certificates being displayed; in return, ADIs and PDIs get free quality CPD.

Diana Todd
Trainer, Inspire Instructor Training
Diana is a Grade A instructor with a wealth of training experience within the driver training industry and globally across the hospitality industry.
Adapting the lesson to succeed in the Part 3 and Standards Check
This comprehensive session is designed specifically for driving instructors eager to refine their teaching approach by acquiring skills in adaptive instruction. It will cover how to do it, why we do it, and how this can help boost your score in the Part 3 / Standards Check. Diana will be joined by her business partner, Phil Cowley, to help run this session.